Outreach and Education Manager

Job Locations US-NC-Raleigh
Posted Date 2 weeks ago(3/8/2018 9:51 AM)
Requisition ID
# of Openings
Job Function
Job Schedule
Regular Full-Time

Project/Position Introduction

*Employment is contingent upon contract award.

The law requires the North Carolina Department of Health and Human Services (Department or DHHS), through the Division of Health Benefits (DHB), to implement a Medicaid managed care program that advances high-value care, improves population health, engages, and supports providers, and establishes a sustainable program with predictable costs. The Department’s goal is to improve the health of all North Carolinians through an innovative, whole-person centered, and well-coordinated system of care, which addresses both medical and non-medical drivers of health. As part of Medicaid managed care, the Department will remain responsible for all aspects of the North Carolina Medicaid and NC Health Choice programs. As directed by the General Assembly, the Department will delegate the direct management of certain health services, including physical health, behavioral health and pharmacy services, and financial risks to entities called Prepaid Health Plans (PHPs).



The outreach manager is responsible for developing and implementing comprehensive communications plans and outreach materials for the Medicaid population, this includes strategies such as the use of websites as well as electronic, social media and outbound call and text campaigns. The outreach manager will work with stakeholders in outreach efforts to disseminate the necessary information to aid enrollees in making informed plan selections and to facilitate the resolution of consumer/provider issues. The Outreach Manager ensures that enrollment specialists have the most up to date information regarding plans and that the system is up to date with the most available plans and provider networks. In addition the Outreach Manager should have a knowledge of existing organizations that serve the North Carolina Medicaid population to execute a comprehensive and cost-effective outreach strategy.




  • Develop comprehensive communication plans and strategies
  • Develop outreach materials including, mail, outbound calling and text, websites and social media campaigns
  • Develop relationships with providers and aligned stakeholder groups currently serving the Medicaid population
  • Develop outreach materials to communicate the benefits of enrollment in a health plan and the benefits of making a voluntary choice to enroll in a health plan
  • Manage the MAXIMUS outreach effort for the North Carolina Enrollment Broker
  • Update and distribute changes in participating providers and the plans with which they participate, including provider lists used by Enrollment Specialists
  • Updates and distributes changes in participating health plans, including initiation of the system change control process to update available plans, and update to call center reference materials
  • Assists with the development of provider and health plan education
  • Perform other duties as assigned by leadership


The Ideal Candidate will Possess the Following Additional Education and Experience


  • Bachelor’s degree from an accredited college or university required
  • Three (3) years of experience in developing and implementing comprehensive communications plans and outreach materials with Medicaid populations, including the use of websites as well as electronic and social media.
  • Experienced communications professional
  • Experience developing outreach materials for vulnerable populations, preferably including social media and outbound call and text campaigns
  • Relationships with the North Carolina Medicaid community and other stakeholders serving these communities
  • Experience managing an outreach effort
  • Experience developing social media campaigns


EEO Statement

EEO Statement
Active military service members, their spouses, and veteran candidates often embody the core competencies MAXIMUS deems essential, and bring a resiliency and dependability that greatly enhances our workforce. We recognize your unique skills and experiences, and want to provide you with a career path that allows you to continue making a difference for our country. We’re proud of our connections to organizations dedicated to serving veterans and their families. If you are transitioning from military to civilian life, have prior service, are a retired veteran or a member of the National Guard or Reserves, or a spouse of an active military service member, we have challenging and rewarding career opportunities available for you

A committed and diverse workforce is our most important resource.

MAXIMUS is an Affirmative Action/Equal Opportunity Employer.

MAXIMUS provides equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disabled status.


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