• Communications Manager - Social Media

    Job Locations US-NY-Albany
    Posted Date 2 weeks ago(4/9/2018 11:50 AM)
    Requisition ID
    # of Openings
    Job Function
    Job Schedule
    Regular Full-Time
  • Overview

    The Communications Manager - Social Media oversees the social media team to provide planning and execution of digital and social media communications regarding the project’s overall social media presence.  The Communications Manager – Social Media will provide social media customer support and serve as the primary point of contact with the client and third parties.


    • Develop strategies to optimize overall monthly content for the editorial calendar
    • Oversight of social media analytics tool and  manage periodic social media analytics report for the client
    • Develop and implement continuous proactive/reactive key crisis communications for the population
    • Serve as liaison to client counterparts for development of current and proposed deliverables and coordinate a project plan to ensure completion
    • Serve as liaison to third party vendors
    • Create training opportunities for social media team members to improve core competencies in social media analytics, new content creation (including Photoshop) and customer service
    • Develop department strategies for the Client’s social media community management using Facebook, Twitter, Google+, and other social media platforms to facilitate enrollment of individuals in healthcare and to increase visibility, influence, and image.
    • Organize, and manage day-to-day online social media content, including copywriting, editing, and creating original graphics that meet channel goals and positively promote the growth of the Client’s social media brand.
    • Manage social media team shifts to ensure adequate coverage during and outside of open enrollment.  Create emergency schedule in the event unforeseen issues trigger increased volumes
    • Research, identify, and leverage current social media trends and topics related to health care, health insurance, health advocacy, and similar industries and implement them into the brand’s ongoing communications efforts.

    The Ideal Candidate will Possess the Following Additional Education and Experience

    • Bachelor's degree from an accredited college or university or equivalent work experience.
    • 5 years of related experience
    • 3 years of leadership/management experience
    • Experience leading and motivating teams
    • Demonstrates expertise in social media platform functionality, including in regard to engagement, analytics, scheduling, and optimization.
    • Knowledge of professional social media management, online forums and conversation auditing tools including, but not limited to Hootsuite, SocialReport, and Brandwatch.
    • Exceptional copywriter and creative content creator for varied audiences; has ability to communicate in a direct, concise, compelling manner.  
    • Has sound judgment and can think quickly on his/her feet and prioritize/manage multiple deadline-driven projects.
    • Ability to work in a fast paced environment and possesses a strong personal work ethic
    • Understands how to optimize and test social media messaging.
    • Exhibits knowledge of the impact of social media on search engine optimization (SEO) and paid online campaigns.
    • Has a strong ability to collaborate effectively with colleagues at all levels to meet organizational goals.
    • Responsible for adhering to established safety standards
    • Must be able to remain in a stationary position for an extended period of time
    • Occasionally lifts, carries, or otherwise moves items weighing up to 25 pounds
    • Work is constantly performed in an office environment
    • Performs other duties as may be assigned by management



    • Previous communications experience in the healthcare and health insurance marketplace a plus
    • Experience with social media crisis management preferred.
    • Adobe Creative Suite and graphic design experience preferred.

    EEO Statement

    EEO Statement
    Active military service members, their spouses, and veteran candidates often embody the core competencies MAXIMUS deems essential, and bring a resiliency and dependability that greatly enhances our workforce. We recognize your unique skills and experiences, and want to provide you with a career path that allows you to continue making a difference for our country. We’re proud of our connections to organizations dedicated to serving veterans and their families. If you are transitioning from military to civilian life, have prior service, are a retired veteran or a member of the National Guard or Reserves, or a spouse of an active military service member, we have challenging and rewarding career opportunities available for you

    A committed and diverse workforce is our most important resource.

    MAXIMUS is an Affirmative Action/Equal Opportunity Employer.

    MAXIMUS provides equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disabled status.


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