• Marketing Manager – Federal Civilian & DOD Services

    Job Locations US-VA-Falls Church
    Posted Date 1 month ago(12/17/2019 10:54 PM)
    Requisition ID
    # of Openings
    Job Function
    Business Development
    Job Schedule
    Regular Full-Time

    Since 1975, MAXIMUS has operated under its founding mission of Helping Government Serve the People, enabling citizens around the globe to successfully engage with their governments at all levels and across a variety of health and human services programs. MAXIMUS delivers innovative business process management and technology solutions that contribute to improved outcomes for citizens and higher levels of productivity, accuracy, accountability and efficiency of government-sponsored programs. With more than 30,000 employees worldwide, MAXIMUS is a proud partner to government agencies in the United States, Australia, Canada, Saudi Arabia, Singapore and the United Kingdom. For more information, visit

    Job Description Summary

    Job Description Summary:
    We are seeking a dynamic, driven, and creative individual to join the MAXIMUS Federal Marketing Team. The purpose and role of this position is to manage, develop, and execute marketing and communications strategies and initiatives that advance the Company’s federal government opportunities within civilian agencies and the Department of Defense (DOD). This person will work closely with the Federal Sales Team and Federal Marketing Team to develop and ensure alignment of efforts to support near-term opportunities and long-term growth strategies that expand the Company’s market share for delivering services to the federal government. The Marketing Manager will also serve as the team lead for marketing the Company’s citizen services and digital offerings in the federal government contracting space, as well as provide external communications support to further the brand and reputation of the Company within the U.S. federal market.
    Essential Duties & Responsibilities:
    • The role will report directly to the Director of Marketing & Communications for MAXIMUS Federal, as a member of Corporate Communications, and will primarily support the Federal Marketing Team, the Federal Sales Team, and the Federal Capture Team, while also contributing to the broader efforts of the Corporate Communications team.
    • Work closely with the Federal Sales Team to understand their key opportunities in order to develop and implement capture strategies that position them to win. This includes assisting with messaging development, participating in win strategy sessions, content development, proposal reviews, and creating presentations and other materials for client engagements.
    • Manage the creation of a wide variety of unique marketing materials with tailored messages for opportunities within civilian agencies and the DOD that are based on the target audiences and sales objectives. Ensure these materials are clear, concise and meet corporate brand standards before they are presented for approval. These materials include various collateral pieces, presentations, webinars, event promotions, white papers, ebooks, email, social media and other digital marketing tools.
    • Manage the Company’s relationship with industry organizations related to civilian agencies and the DOD. Identify, plan, and participate in their relevant conferences and events, including reviewing and recommending sponsorship or speaking opportunities, attending as a MAXIMUS representative, sharing key takeaways, and identifying others from MAXIMUS who should participate. Will work closely with the Marketing Coordinator to manage exhibit and sponsorship activities, logistics, attendee registrations and event planning.
    • Serve as the Marketing “evangelist” for citizen services and digital capabilities and offerings. This includes contributing to the development of content marketing strategies to support the offerings, managing solution launches and demand generation campaigns, development of messaging and content, collateral pieces, presentations, and social media campaigns, managing website content, and working with partner companies on joint efforts.
    • Develop and coordinate social media efforts on Twitter and LinkedIn related to citizen services and digital capabilities and offerings, including assisting with developing strategies and executing on a detailed plan and schedule, and aligning them with the needs of the Company.
    • Support public relations efforts to increase the visibility of the citizen services and digital subject matter experts, including developing thought leadership pieces, assisting with interviews and other media engagements, writing and editing press releases, media alerts, blogs, and other external content.
    • Assist with communications and marketing support for external business consultants.
    • Ensure brand compliance in all marketing materials and communications for the Company.
    • Advise management on strategies to leverage communications materials in a manner that helps achieve the short-term and long-term business objectives.
    • Provide support for broader branding, marketing and communications efforts across both MAXIMUS Federal and MAXIMUS.
    • Perform other duties as assigned by leadership.

    Requirements & Qualifications:
    • 5-8 years of related experience, specifically marketing that supports citizen or customer service and digital engagement tools, particularly for federal government programs
    • BA/BS degree (marketing or business preferred)
    • Exceptional writing and editing skills
    • Very strong organizational skills, with the ability to prioritize multiple projects and communicate statuses with stakeholders
    • Ability to communicate in a direct, concise and compelling manner to varied audiences
    • Experience in developing and executing stakeholder communication plans
    • Strong understanding of branding principles and ability to execute brand-building strategies
    • Good knowledge of social media tools and ability to utilize them for communications and branding
    • Ability to collaborate effectively with colleagues at all levels to meet organizational goals
    • Sound judgement and ability to manage multiple clients, projects and tasks in a fast-paced corporate environment
    • Experience in providing informed recommendations to senior-level management
    • Ability to thrive in a fast-paced, changing environment
    • Knowledge of and/or experience with marketing and public relations functions
    • Full knowledge of Associated Press (AP) style writing
    • Expert use of Microsoft PowerPoint, Word and Excel


    Essential Duties and Responsibilities:
    - Create marketing materials, such as sell sheets and presentations, for the purpose of business development for the Division.
    - Plan and manage activities for TCES participation and exhibits at industry conferences; including overseeing logistics, promotions, and speaking engagements of MAXIMUS senior management.
    - Create and manage blog posts.
    - Write and edit press releases and media alerts.
    - Create and edit website content.
    - Support public relations efforts, including working daily with PR firm on crisis management and brand awareness campaigns.
    - Devise and implement strategies for “thought leadership” webinar and podcast series, including marketing efforts and content creation.
    - Manage social media efforts, such as Twitter, LinkedIn, Facebook, Instagram, and YouTube.
    - Manage interactions with analyst firms, including briefings and managing research, such as vendor briefings and inquiry calls.

    Minimum Requirements:
    - Manages, perhaps through subordinate supervisors, the coordination of the activities of a section or department with responsibility for results, including costs, methods and staffing.
    - In some instances this manager may be responsible for a functional area and not have any subordinate employees.
    - Works on issues of diverse scope where analysis of situation or data requires evaluation of a variety of factors, including an understanding of current business trends.
    - Follows processes and operational policies in selecting methods and techniques for obtaining solutions.
    - Acts as advisor to subordinate(s) to meet schedules and/or resolve problems.
    - Develops and administers schedules, performance requirements; may have budget responsibilities.
    - Frequently interacts with subordinate employees, customers, and/or functional peer group managers, normally involving matters between functional areas, other company divisions or units, or customers and the company.
    - Often must lead a cooperative effort among members of a project team.
    - Receives assignments in the form of objectives and determines how to use resources to meet schedules and goals.
    - Provides guidance to subordinates within the latitude of established company policies. Recommends changes to policies and establishes procedures that affect immediate organization(s).


    EEO Statement: Active military service members, their spouses, and veteran candidates often embody the core competencies MAXIMUS deems essential, and bring a resiliency and dependability that greatly enhances our workforce. We recognize your unique skills and experiences, and want to provide you with a career path that allows you to continue making a difference for our country. We’re proud of our connections to organizations dedicated to serving veterans and their families. If you are transitioning from military to civilian life, have prior service, are a retired veteran or a member of the National Guard or Reserves, or a spouse of an active military service member, we have challenging and rewarding career opportunities available for you. A committed and diverse workforce is our most important resource. MAXIMUS is an Affirmative Action/Equal Opportunity Employer. MAXIMUS provides equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disabled status.


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